<p>Santa isn’t quite coming to town just yet, but <a href="https://www.businessnewsdaily.com/10470-small-business-guide-charity-donations.html" target="_blank" rel="noreferrer noopener">‘tis the season</a> to approach leaders in your workplace about what local causes are important to you. Business leaders are in planning mode and they’re open to convos about social impact giving. </p>



<p>Ok, we get it. Summer is technically still on through September 21. But before you finish your sangria, use those last few drops of summery sweetness to energize you and your team to do some good for your community.&nbsp;</p>



<p><a href="https://sloanreview.mit.edu/article/leading-in-an-age-of-employee-activism/" target="_blank" rel="noreferrer noopener">Employee activism</a> is on the rise. Employees want to make a real difference in their communities for causes they care about. Giving locally, through programs like <a href="https://hitroop.com/needs/">Troop</a>, help employees make their mark on the world, which elevates team spirit and enhances productivity. According to a study by <a href="https://www.herbertsmithfreehills.com/latest-thinking/the-new-world-of-work-report-warns-of-an-unprecedented-rise-in-workplace-activism-v2" target="_blank" rel="noreferrer noopener">Herbert Smith Freehills</a>, “over 80% of companies predict a rise in workforce activism” over the next 5 years, with Corporate Social Responsibility as one of the top five interests. </p>



<p>Use your voice to make an impact. Social impact programs are especially important for <a href="https://hitroop.com/blog/no-but-about-it-why-social-impact-giving-is-right-for-your-start-up/" target="_blank" rel="noreferrer noopener">small to medium-sized businesses</a> that are closely connected to their neighbourhoods. So let’s get started with your social impact pitch. If you’ve got the drive, then we’ve got you covered. Here is our guide to pitching your own social impact program.</p>



<h2>Assess the situation + find your team</h2>



<p>First assess what social impact giving looks like at your workplace now. Companies generally give back through charitable donations, volunteering time or donating much-needed items to a local family. Next, take some time to ask around. Chat with your coworkers about their interests and see who’s up for planning and participating.&nbsp;</p>



<p>Once you’ve got your dream team, take some time to brainstorm. <strong>How can you leverage company values to boost leadership buy-in for a new social impact program or cause?</strong> Wait - stop there. We want you to read that line again. If you can answer this question, you’ll have a way easier time getting leadership on board. <a href="https://5872098.fs1.hubspotusercontent-na1.net/hubfs/5872098/2022%20White%20Paper%20Worksheets%20(Ultimate%20Guide%20to%20Social%20Impact)/Worksheet%202_Ultimate%20Guide%20to%20Social%20Impact.pdf" target="_blank" rel="noreferrer noopener">This worksheet</a> is a great place to start. It will help you define how your company’s values connect with the causes that inspire you.</p>



<p>Host a lunchtime meeting where your committee can share their thoughts. And here’s a tip to snack on from <a href="https://www.beaboccalandro.com/dogoodatwork/">Bea Boccalandro</a>, author of Do Good at Work: focus on causes that are directly impacted by your business or industry. You’ll generate more interest and have greater success with leadership.</p>



<h2>Build a plan</h2>



<p>Once you’ve settled on a local giving opportunity, decide how you would like to contribute. Options include hands-on or remote volunteering, in-kind contribution and employee-driven financial donations. You can also speak directly with the local charity to see what kind of help they’re looking for. Use <a href="https://5872098.fs1.hubspotusercontent-na1.net/hubfs/5872098/2022%20White%20Paper%20Worksheets%20(Ultimate%20Guide%20to%20Social%20Impact)/Worksheet%204_Ultimate%20Guide%20to%20Social%20Impact.pdf">this worksheet</a> to guide you and your team of social impact superheroes. Wind up your do-good superpowers for some serious local giving.</p>



<p>One last thing. Consider whether you’d like to run your social impact program in-house or externally. The DIY social impact solution is an excellent route. There are also lots of social impact professionals who are ready to help you develop your program. Here at Troop, we offer a tech-based solution to manage, execute and communicate your community giving success.&nbsp;&nbsp;&nbsp;&nbsp;</p>



<h2>It’s time to pitch</h2>



<p>You’ve lined up all the pieces: your team, your purpose and your plan. It’s time to book a meeting with leadership and make your pitch. The holiday season really is on the horizon. (Still don’t believe us? Check out those Halloween candy isles bursting with mini treat packs.) In the corporate world, fall is <em>the</em> time to gear up for giving back to your community.&nbsp;</p>



<p>Don’t miss out on the chance to rally for a cause you care about. Santa needs time to plan the goodies in his sleigh. Sign up to get our detailed <a href="https://hitroop.com/social-impact-guide/">Ultimate Guide to Social Impact for Small to Midsize Businesses</a>. If you’re interested in how Troop can help you make a difference, <a href="https://calendly.com/kelly-troop/demo">get in touch</a>.</p>

Perfect that pitch: How to successfully pitch a social impact program where you work

<h2>Quick answer: the social impact program your business needs</h2>



<p>Looking for the scoop on Troop? We’re kind of like the sundae bar for social impact. Troop does the grocery shopping for your program and lays out all the toppings. Then your employees get to custom pick their social giving opportunities.</p>



<p>Troop is a tech-driven social impact solution for small and medium-sized businesses. We make giving fun and simple. By joining Troop, your employees will become more engaged team members and citizens.</p>



<p>Give us a try. Troop makes your social impact program a super sweet sundae with sprinkles on top. Let’s review how social giving with Troop works, the big benefit to your business and – don’t scroll past this one – how Troop makes great financial sense.</p>



<h2>Social impact giving in a nutshell</h2>



<p>Here’s how it works: Your team will choose from vetted local, everyday needs with registered charities and non-profits to give to each month. We research and curate the list and you and your people choose whose needs you’ll support.</p>



<p>Next step – let the generosity flow. Once your employees have voted, Troop makes the giving magic happen. Every month, you’ll read our monthly impact report to see how you and other Troopers have made meaningful, lasting change in the community.</p>



<h2>The cherry on top: big business benefits</h2>



<p>By joining Troop, your team can make a difference in your community while you work towards your primary business purpose. According to <a href="https://www.forbes.com/sites/forbesbusinesscouncil/2020/11/18/the-growing-importance-of-social-responsibility-in-business/?sh=2883870b2283">Forbes</a>,</p>



<blockquote class="wp-block-quote"><p>“…modern customers and business partners care about corporate responsibility and ethics and increasingly choose to deal with companies that demonstrate them…The advent of ethical consumerism is becoming a permanent and important factor in how and where people decide to buy, sell, consume and transact.”</p></blockquote>



<p>Forbes has a very important (if a little wordy) message here. So let’s try the Trooper way: Your customers – and <a href="https://hitroop.com/blog/why-social-impact-is-important-for-employee-retention-%ef%bf%bc/" target="_blank" rel="noreferrer noopener">employees too</a>, we might add – really care about caring. They want to do good and feel good about their consumer choices and business alignments. Your stakeholders will choose you because compassionate brands stand out.</p>



<h2>Is Troop worth it?</h2>



<p>Troop makes giving back a very real thing all small and medium-sized businesses can do. Corporate giving is something you can afford. You don’t need a big <a href="https://hitroop.com/business/" target="_blank" rel="noreferrer noopener">contribution budget</a>. Troop gets the work done with a small monthly fee and a set monthly contribution budget (typically per employee ranging from $5-30). Your contribution budget goes directly to the cause your team has chosen. Our fee covers payment processing, the service of vetting local needs and arranging fulfillment, the voting platform and your monthly impact report.</p>



<p>Where does your social impact budget come from? We recommend taping into:</p>



<ul><li>Your human capital budget. Giving means <a href="https://hitroop.com/blog/why-social-impact-is-important-for-employee-retention-%ef%bf%bc/" target="_blank" rel="noreferrer noopener">better employee retention</a>. Your time and money spent training and developing your team will be worth it.</li><li>Your marketing budget. Facebook performance ads are not as lucrative these days, so strengthen your brand in a new way by shifting your dollars to social impact programs.</li></ul>



<p>Finding the funds to support your local community will pay off as your brand enjoys in some well-deserved appreciation for doing good. And let’s not forget the tax benefits. Your corporation earns a <a href="https://ca.rbcwealthmanagement.com/documents/536761/1454881/Charitabledonationsthroughyourcorporation.pdf/134f8a9e-156b-48cf-b4af-ad8596b9a884#:~:text=Generally%2C%20a%20corporation%20can%20claim,net%20income%20for%20the%20year.">tax deduction</a> for a donation against its income.</p>



<p>Troop joins your work family seamlessly. We do our best to help our neighbours <em>together</em>. We dare say, it’s life changing – for your team and your community. Still have questions? <a href="https://calendly.com/kelly-troop/demo">Let’s discuss</a>.</p>

What the heck is Troop?

<p>How do you squeeze out the very last drop of shampoo? It’s like those tricky bottles were designed to keep the last quarter of shampoo inside – sending you back to buy more bottles at inflated prices. And while at the superstore, you may nearly crash over the display of overpriced granola bars when you see the price of milk.</p>



<p>Inflation is rising. Fast. The truth is we’re all feeling the pinch. According to <a href="https://www.theglobeandmail.com/life/adv/article-the-impacts-of-the-pandemic-and-inflation-are-driving-the-demand-for/" target="_blank" rel="noreferrer noopener">the Giving Report 2022</a> by CanadaHelps, “one in four Canadians (26%) expect to use or are already using charitable services in 2022, up from just 11 % in 2021.” The need in our communities is real and charities are struggling to keep up.</p>



<p>We haven’t seen these rates of inflation since 1983. In June, <a href="https://www.reuters.com/markets/commodities/canadas-inflation-rate-hit-81-june-gasoline-prices-bite-2022-07-20/#:~:text=Later%20on%20Wednesday%2C%20in%20an,in%20July%20compared%20with%20June." target="_blank" rel="noreferrer noopener">Canada’s annual inflation rate hit 8.1%</a>. Gas, groceries, movie theatre popcorn, post-pandemic travel…I don’t know about you, but our bank accounts are feeling the drain and we can’t find the stopper.</p>



<p>What should your business do when times get tough? It’s tempting to slash expenses and it makes sense to cut back on expenses that don’t make a meaningful impact to your business and employees. But giving locally can have a tremendous impact to your business, your brand, your customers, your employees… you get the gist.</p>



<p>At Troop we believe this is the perfect time to squeeze out a little extra love and care for your communities. That’s because giving is for the great. Giving builds greater business, greater employees and greater communities. Here’s how:</p>



<h2>Do good for your business</h2>



<p>Let’s take a page from this book on corporate giving. <a href="https://www.brandcitizenship.com/" target="_blank" rel="noreferrer noopener">Anne Bahr Thompson</a>, brand strategist for purpose-driven companies, wrote:</p>



<blockquote class="wp-block-quote is-style-default"><p>Brands that have influence and contribute something meaningful, change how we do things, or even how we see the world…Those that engage us and invite us to collaborate with them involve us on an emotional level, are more likely to mirror our values and thereby cultivate more faithful relationships.&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;</p><cite><em>Do Good: Embracing Brand Citizenship to Fuel Both Purpose and Profit</em></cite></blockquote>



<p>Your customers, clients, employees and suppliers all look to your brand when deciding how and whether to engage with you. Giving back to your community during difficult times proves what kind of brand and business you are. This is your opportunity to stand out and stand up for your values – especially as others may draw back their support.</p>



<h2>Do good for your employees</h2>



<p>If you can, give. You’ll boost morale among employees who are also trudging through the effects of an economic downturn. <a href="https://hitroop.com/business/">With Troop</a>, you’ll learn about giving opportunities each month and employees will vote on the cause that calls them. Troopers work as a team to support our neighbours and feel good about doing it, especially during trying times.</p>



<p>Kindness connects us. Your employees want to be part of a purpose-driven organization. Younger Canadians really want to give to charities and they trust charities more than their parents, according to <a href="https://www.theglobeandmail.com/life/adv/article-the-impacts-of-the-pandemic-and-inflation-are-driving-the-demand-for/" target="_blank" rel="noreferrer noopener">the Giving Report 2022</a>. As a business leader, you have the power to make an impact.</p>



<h2>Do good for your neighbourhood</h2>



<p>As much as we’d all like to dodge this economic storm, the best shelter we can find might be the one we build together.</p>



<p><a href="https://www.cbc.ca/news/business/bakx-charity-nfp-recession-inflation-1.6515243" target="_blank" rel="noreferrer noopener">The CBC</a> reports that some organizations are pulling back on their services in response to inflation. High inflation also means families can’t easily afford the staples, demanding more from local charities. It’s a double whammy made worse by lagging donations.</p>



<p>Through Troop, you can make a tangible impact on immediate needs <a href="https://hitroop.com/needs/" target="_blank" rel="noreferrer noopener">in your community</a>. We vet, you vote! Help <a href="https://hitroop.com/need/blankets-before-winter/" target="_blank" rel="noreferrer noopener">The Back Door Mission</a> in Oshawa, Ontario buy blankets in preparation for helping the homeless when the season turns or help raise funds for a baby shower for a mom-to-be at <a href="https://jessiescentre.org/" target="_blank" rel="noreferrer noopener">Jessie’s Centre</a> in Toronto.</p>



<p>We have lots of local giving needs waiting for you. Troop makes it easy for you and your team to give back to your neighbours.</p>



<p><a href="https://calendly.com/kelly-troop/demo">Book a call with us</a> to learn how Troop can help.</p>

3 Reasons to Keep Doing Good as Inflation Heats Up

<p>Name something you didn’t know you needed but now can’t live without. Ready? We’ll start.</p>



<ol><li>We didn’t know we needed <a href="https://www.narcity.com/timbiebs-were-so-successful-at-tim-hortons-that-there-more-plans-with-justin-bieber-in-2022" target="_blank" rel="noreferrer noopener">Sour Cream Chocolate Chip Timbits</a>, but we were very, very wrong. Thank you, Justin Bieber x Tim Hortons. Match made in donut heaven.</li><li>Our late-night scrolls would not be the same without an infinite flow of <a href="https://medium.com/dataseries/how-tiktok-is-addictive-1e53dec10867" target="_blank" rel="noreferrer noopener">Tiktok content</a>. Cat videos. Dancing families. Re-enactments. None of it has ever looked so good. Really. Don’t pretend you don’t know.</li><li>What’s better when you’re starving than food delivery? We’re looking at you, food delivery apps. We harbour true love for whoever birthed the idea of knowing your food delivery hero’s exact whereabouts. Now we’re craving our next meal. </li></ol>



<p></p>



<p>All of these things were original, adventurous ideas and now are oh-so necessary fixtures in our<br>lives. We’re doing the same thing at Troop, but for the social impact world.</p>



<p>Troop is a tech-driven, community-focused, and compassionate way of helping businesses and their teams do some good. Our tangible take on giving will make a real difference in your community. At the exact same time (we multi-task!), Troop unleashes engagement, purpose and satisfaction for employees in your small and medium-sized businesses.</p>



<p>Yes, that’s right. Giving is for all businesses - big and small. Don’t believe us? Here are 4 “buts” we’ve heard about social impact giving for SMEs. You’ll see we have a counter for every one.</p>



<h3><strong>But our budget is too small!<br>Troop says: No way! Here’s why:</strong></h3>



<p>If you think you don’t have the financial resources to give, think again. Troop takes the pressure off your budget. With a small monthly fee and a set monthly budget per employee (choose between $5-30), you can make a meaningful difference for a local cause that calls you.</p>



<h3><strong>But our team is too small!</strong><br><strong>Troop says: Not buying it. Here’s why:</strong></h3>



<p>Your pint or medium-sized team can make a major difference. Hope and happiness can come in <a href="https://hitroop.com/blog/february-2022-troop-social-impact-highlights/" target="_blank" rel="noreferrer noopener">tiny toothpaste packs or big boy bed donations</a>. Our Troopers unite and give to causes like these each month. When you join Troop, you’re part of a larger team that strives to do good – one act of kindness at a time.</p>



<h3><strong>But we don’t have enough time.<br>Troop says: We’ll help with that! Here’s how:</strong></h3>



<p>Troop finds local giving opportunities, vets and curates a list of options, and facilitates the giving so your team can keep working towards your business goals. You’ll help make a neighbour’s life that much better through the quick, consistent act of monthly voting with Troop.</p>



<p>Getting up and running with Troop can take just under 24 hours. You can even use the <a href="https://hitroop.com/slack/" target="_blank" rel="noreferrer noopener">Troop Slack app </a>or our Teams app to mesh doing good right into your daily work to-dos. With Troop, you can easily do some great things for your neighbour. But you may need to make some time to do a happy dance. Just sayin’.</p>



<h3><strong>But social giving is for the big companies.<br>Troop says: We beg to differ, little engine. Here’s why:</strong></h3>



<p>You can do a lot! Your team may be small compared to large businesses, but you are powerful, purpose-driven and ready to give. When you care for your community, the results are boundless. You’ll even see an impact in all areas of your business, including supplier relationships, sales partnerships and employee retention. Your consumers and clients care – and you can make a difference, too.</p>



<h2>Make your social impact with Troop</h2>



<p>Troop’s passionate program makes giving tangible, realistic and pretty fun, too. <a href="https://calendly.com/kelly-troop/demo">Reach out to learn more</a> about how Troop can impact your business and your community. Now’s not the time to sit back and do nothing. Big change comes in all sorts of sizes. When it comes to giving, Troop is a Sour Cream Chocolate Chip delight. Those honey glazed Timbits buyers just don’t know what they’re missing.</p>

No but about it: Why size doesn't matter when it comes to impact

<h2>Employees expect more from their employers, and social impact initiatives top the list.</h2>



<p><strong>PRESS RELEASE: TORONTO, ON, JUNE 29, 2021</strong> – Finding and keeping talented employees has always been difficult, but coming out of the pandemic it’s even tougher. The employee mindset has changed. And while salary and work/life balance continue to be important to attract and retain employees, a workplace that embraces social impact initiatives is too.</p>



<p>Today, <a href="https://hitroop.com/">Troop</a>, the technology-based solution that brings together businesses and their staff with local charities and non-profits, is announcing its partnership with <a href="https://www.mountainviewhr.com/">Mountain View HR</a>, a leading provider of human resource (HR) consultancy services in Alberta, and throughout western Canada.</p>



<p>Mountain View HR is the premier partner in Troop’s new partner program. The program is designed to help businesses in the HR industry easily deliver on what’s increasingly important to their clients in today’s new job market; that is, how to effectively and cost-efficiently introduce social impact initiatives that are meaningful to employees.</p>



<p>“Employees want to work for a company with a social responsibility plan and for companies looking to make this happen, it’s not always easy to know how to start,” says Kelly Emery, Founder of Troop. “By teaming up with industry leaders like Mountain View HR, we’re able to help more businesses create a positive impact in their community and an equally positive impact with their employees. Everyone involved wins.”</p>



<p>“The workplace has changed and new innovative ways to engage and unite employees are emerging,” says Jared Reist, President of Mountain View HR. “Our business partners want guidance on how to foster employee relationships in the post-pandemic workplace, and introducing them to Troop’s platform for local social impact is a natural fit.”</p>



<p>The charities and non-profits featured through Troop’s platform are varied and cover a wide range of needs, and they’re always community-based. Whether it’s to help provide a healthy meal, warm clothing, personal hygiene products, household basics, baby essentials, or school necessities, the needs are for real people and families in the community.</p>



<p>Troop is available in Alberta, British Columbia and Ontario.</p>



<p><strong>About Troop</strong></p>



<p>Founded in 2019, <a href="http://hitroop.com" target="_blank" rel="noreferrer noopener">Troop</a> connects businesses and their employees to local charities and non-profits to help fulfill the everyday needs in their community. Troop is a social impact tech platform for SMBs, and the turnkey nature of the solution allows businesses to meet the social responsibility demands of their employees and customers.</p>



<p><strong>About Mountain View HR</strong></p>



<p><a href="https://www.mountainviewhr.com/">Mountain View HR</a> is a human resource brokerage, providing flexible HR (human resource) business solutions for companies of all sizes.&nbsp; Through strategic partnerships with Canadian HR specialists, business owners can access trusted, local experts in HR, financial leadership, recruitment, culture and more. Mountain View HR connects you with the expertise you need to successfully grow your team.</p>

Troop Partners with Mountain View to Help Alberta SMBs Attract and Retain Employees

It’s no secret people are realizing they want more from their employers and aren’t afraid to ask for it. Those working to recruit and retain talent need to listen to employees and their needs.

There are a lot of factors affecting recruitment and retention. And we know a thing or two about one of them: social impact.&nbsp;
<h3><b>Recruitment&nbsp;</b></h3>
By 2025,<a href="https://www.forbes.com/sites/forbestechcouncil/2022/02/22/engaging-and-retaining-employees-in-2022-by-building-a-sense-of-community-and-purpose/?sh=723885052446"> millennials are predicted to make up 75% of the global workforce</a>. And they want to work for companies with a strong purpose.&nbsp;

Almost two-thirds - yes, two-thirds! -&nbsp; of Millennials wouldn’t work for a company that doesn’t have strong socially responsible practices. Let’s not forget about the newest generation joining us - Gen Z - who will make up 30% of the workforce by 2030. And we know Gen Z’s aren’t afraid to tell us how they feel. And like Millennials, they’re looking for purpose-driven workplaces, amongst other things.&nbsp;

A 2019 Randstad survey found that <a href="https://www.randstad.ca/employers/workplace-insights/corporate-culture/how-important-is-corporate-social-responsibility-to-canadian-workers/">77% of Canadians</a> only want to work for a company with a strong CSR program. Social impact is a staple in attracting talent.&nbsp;
<h3><b>Retention&nbsp;</b></h3>
You got the program and other great things employees want. You recruited and onboarded them, but you want them to stay. How does social impact work into that?

Businesses are spending lots of money looking for ways to keep their employees. Let’s be honest, losing one person is EXPENSIVE. It’s not only the cost of money, but the loss in productivity, morale, and the valuable time to find new employees, hire them, onboard them, teach them, and keep them. So companies, especially SMBs, need practices that will help to keep employees.

And guess what? According to a 2020 Deloitte study, purpose-driven companies had<a href="https://www2.deloitte.com/content/dam/insights/us/articles/2020-global-marketing-trends/DI_2020%20Global%20Marketing%20Trends.pdf"> 40% higher levels of workforce retention</a> than their competitors.

Why?

Employees admit their jobs are more fulfilling when they have opportunities to make a positive impact on social and environmental issues. A sense of purpose is a key driver of employee engagement.
<h3><b>The Cost of Hiring vs. Retaining</b></h3>
No one likes the money talk but we have to.

We already mentioned how expensive it is to lose an employee and hire a new one, now check out how much it actually costs you, based on skill level. Keep in mind these numbers don’t even include less-measurable costs like the loss of engagement from existing employees due to high turnover, lower productivity from new hires, and general culture impacts.
<table>
<tbody>
<tr>
<td>&nbsp;</td>
<td>Entry-Level</td>
<td>Mid-Level</td>
<td>Highly Skilled-Level</td>
</tr>
<tr>
<td>Income*</td>
<td>$40k</td>
<td>$60-80k</td>
<td>$150k</td>
</tr>
<tr>
<td>% of salary turnover costs**</td>
<td>30-50%</td>
<td>150%</td>
<td>400%</td>
</tr>
<tr>
<td>Total cost</td>
<td>$12-20k</td>
<td>$90-120k</td>
<td>$600k</td>
</tr>
</tbody>
</table>
*Based on average annual salary in Canada (GlassDoor, Indeed)

**Based on an article by <a href="https://www.thehrdigest.com/cost-of-employee-turnover-vs-retention-proposition/">HR Digest</a>

A lot of factors go into making sure people stay with your company. Social impact should be one of them. A<a href="https://www.satellinstitute.org/study-reveals-companies-engaged-in-csr-can-reduce-staff-turnover-rates-by-50/"> study done</a> by The Lewis Institute for Social Innovation at Babson College and IO Sustainability shows businesses committed to CSR can expect:
<ul>
 	<li style="font-weight: 400;" aria-level="1">productivity to increase by 13%;</li>
</ul>
<ul>
 	<li style="font-weight: 400;" aria-level="1">employee turnover to reduce by 50%;</li>
</ul>
<ul>
 	<li style="font-weight: 400;" aria-level="1">workers willing to take a pay cut of up to 5%; and,</li>
</ul>
<ul>
 	<li style="font-weight: 400;" aria-level="1">employee engagement to increase by 7.5%.</li>
</ul>
These are important stats for SMB founders and HR leaders, like you, to know. With fewer resources than a large, established business, knowing how to smartly hire and retain employees for longer periods of time is crucial to your business and day-to-day operations.

A social impact strategy can be an essential piece to the puzzle in making sure your employees are fulfilled at work and in turn stay with your company longer.

We prepared a worksheet for you to help you calculate the business case for social impact. Download our Social Impact Guide for SMBs and find it on<a href="https://hitroop.com/social-impact-guide/"> page 7. </a>

Why Social Impact is Important for Employee Retention ￼

If you’re a small to midsize business (SMB), new words and acronyms are thrown at you from all directions. And let’s be honest, you already have a lot on your plate. Today, we want to help you with three terms that pop up a lot if you’re on the path toward building a more socially responsible company.

Specifically, Corporate Social Responsibility (CSR), Environment, Social, and Governance (ESG), and Social Impact. Today we will cover the basics: definitions and benefits.&nbsp;
<h2><b>What is CSR?&nbsp;</b></h2>
<a href="https://www.bdc.ca/en/articles-tools/entrepreneur-toolkit/templates-business-guides/glossary/corporate-social-responsibility">Corporate Social Responsibility</a> is a company’s commitment to managing the social, environmental, and economic effects of its operations responsibly. Traditional CSR is almost exclusively focused on protecting brand reputation and mitigating negative press, rather than an authentic, purpose-driven approach to doing good. Modern CSR, on the other hand, is about companies understanding the impacts of their actions on the surrounding environment and communities. If traditional CSR was seen solely as the responsibility of the HR department, modern CSR is a company-wide initiative with some companies even dedicating a team to it.&nbsp;

Here are just a few of the <a href="https://benevity.com/resources/corporate-social-responsibility-benefits">benefits of CSR</a>:&nbsp;
<ol>
 	<li style="font-weight: 400;" aria-level="1">Attracting talent</li>
 	<li style="font-weight: 400;" aria-level="1">Talent retention&nbsp;</li>
 	<li style="font-weight: 400;" aria-level="1">Developing talent&nbsp;</li>
 	<li style="font-weight: 400;" aria-level="1">Marketing and communications</li>
 	<li style="font-weight: 400;" aria-level="1">Increased revenue&nbsp;</li>
</ol>
And according to a <a href="https://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/gx-dttl-2014-millennial-survey-report.pdf">report by Deloitte</a>, CSR will be more important than ever in your company because,
<blockquote>
				“Millennials, who are already emerging as leaders in technology and other industries and will comprise 75 percent of the global workforce by 2025, want to work for organizations that foster innovative thinking, develop their skills, and make a positive contribution to society.”</blockquote>
So if you aren’t getting on the CSR train, this should convince you to at least buy a ticket.&nbsp;
<h2><b>What is ESG?&nbsp;</b></h2>
According to the <a href="https://corporatefinanceinstitute.com/resources/knowledge/other/esg-environmental-social-governance/">Corporate Finance Institute</a>, ESG is the three broad categories of interest for what is termed ‘socially responsible investors’. More and more investors, and in particular the younger generation of investors (looking at you millennials and gen Z) have been putting their money where their values are. When they assess a company based on ESG criteria, they look at the following, but are not limited to:
<ol>
 	<li><i>What is its impact on the environment?</i> How does a company use renewable energy sources? Does it have a waste management program? What is its attitude and actions around climate change issues?</li>
 	<li><i>How does it manage relationships with its stakeholders? </i>Are employees paid fair? What benefits are they provided with? What are the workplace policies regarding diversity, inclusion, and prevention of sexual harassment? What is its mission and does it benefit the local community and/or society at large?</li>
 	<li><i>Are its governance practices transparent? </i>How is a company managed by those in the C-suite? Do executive management and the board of directors attend to the interests of the company’s various stakeholders, and how well? Are these groups diverse and inclusive?</li>
</ol>
A high ESG score is seen as an indicator of innovation and long-term success in the market and is often used to attract investors.&nbsp;
<h2><b>What is Social Impact?</b></h2>
The <a href="https://www.csi.edu.au/about-social/">Centre for Social Impact</a> defines social impact as the next effect of an activity on a community and the overall well-being of individuals and families. It should create positive, meaningful, and sustainable change for the benefit of a community and particularly for folks who are disadvantaged as a result of complex, long-term systemic issues.&nbsp;

Just like we mentioned about CSR, social impact isn't a “nice-to-have” tool anymore. A well-defined and implemented program can boost revenue, attract and retain talent, and spur innovation.&nbsp;

In fact, “<a href="https://engageforgood.com/2016-cone-communications-millennial-employee-engagement-study/">88% of employees </a>say their job is more fulfilling when they can make a positive impact on social and environmental issues.” And you don’t have to go big to make a positive impact. SMBs are already under a lot of pressure. Something as simple as giving a day off for volunteering or using Troop as part of your program to help local neighbours puts you and your company ahead.&nbsp;

In the end, social impact serves as a way to show that you value your community beyond their ability to provide you with revenue.&nbsp;
<h3><b>Conclusion&nbsp;</b></h3>
And that’s a wrap on answering the question: what are CSR, ESG, and social impact. You now have a better understanding of these terms and how they are used to help you feel more prepared as you get started down this path. At Troop, once we had this information, we decided to use social impact to describe a business’s purpose-driven initiatives that aim to create real positive change in its community and the environment.&nbsp;

For more information, interesting stats and a lot of resources, use <a href="https://hitroop.com/social-impact-guide/">our free guide for SMBs</a>. We offer high-level information, no big or fancy words, and free worksheets to know how to start and measure your actions.

What is the difference between CSR, ESG, and social impact?

<h2>This month's local Toronto impact ❄️</h2>



<p>We know there's a lot going on in the world in the world right now, and hope that sharing some local good lifts your spirits even just a little bit. ? From computers to animal bedding, the Troop community has once again come together to support their neighbours in February. Let's take a look at how a few of our business partners showed some love for their community last month...</p>



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<figure class="wp-block-image size-medium"><a href="https://hitroop.com/wp-content/uploads/2022/03/Nest_Wealth_Feb_2022_pic1-scaled.jpeg"><img src="https://hitroop.com/wp-content/uploads/2022/03/Nest_Wealth_Feb_2022_pic1-300x300.jpeg" alt="Nest Wealth supports Ocama Collective in Toronto with diapers and vitamin D drops as a part of their Troop social impact" class="wp-image-96383"/></a></figure>



<figure class="wp-block-image size-medium"><a href="https://hitroop.com/wp-content/uploads/2022/03/Ocama.png"><img src="https://hitroop.com/wp-content/uploads/2022/03/Ocama-300x111.png" alt="Speech bubble with quote from Ocama Collective that reads &quot;Thank you all from Ocama for your support in securing newborn care items for the families who trust us with their care! We look forward to providing each of those families with these essentials.&quot;" class="wp-image-96384"/></a></figure>
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<h3>Postpartum Kits for Babies</h3>



<p>The first few months of a tiny new human's life are beautiful, exciting, and (let's be honest) exhausting. <a href="https://www.ocamacollective.com/" target="_blank" rel="noreferrer noopener">Ocama Collective</a> is a small non-profit organization of Black and Indigenous people of colour that provides prenatal care and services to BIPOC families in the GTA, and they're in big need of a few essential items for their clients' little ones.</p>



<p>To help make sure these parents and their new babies start this new chapter on the right foot, Nest Wealth supported Ocama with diapers, wipes, and vitamin D drops to make postpartum kits!</p>
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<figure class="wp-block-image size-medium"><a href="https://hitroop.com/wp-content/uploads/2022/03/2_xcfffYV-scaled.jpeg"><img src="https://hitroop.com/wp-content/uploads/2022/03/2_xcfffYV-300x300.jpeg" alt="Wizmo supports Equitable Action for Change with floss, toothbrushes, and orajel as a part of their Troop social impact" class="wp-image-96388"/></a></figure>



<figure class="wp-block-image size-medium"><a href="https://hitroop.com/wp-content/uploads/2022/03/Equitable-action.png"><img src="https://hitroop.com/wp-content/uploads/2022/03/Equitable-action-300x111.png" alt="Speech bubble with quote from Equitable action for change that reads &quot;This is incredible news! We are deeply honoured. The toothbrush with floss combination is accessible and amazing. Thank you very much for the forethought.&quot;" class="wp-image-96385"/></a></figure>
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<h3>Orajel for Toothaches</h3>



<p>Nothing will make you want to perform surgery on your own face quite like a toothache! As a Black created, led, focused, and serving not-for-profit, <a href="https://www.equitablenow.ca/home-1" target="_blank" rel="noreferrer noopener">Equitable Action for Change</a> provides support in the areas of harm reduction, addiction, sexual &amp; physical abuse, immigration/settlement, employment assistance, community outreach services, and art supports.</p>



<p>For the community they serve, regular visits to the dentist are a luxury they often can't afford. In February, our partner Wizmo chose to help these folks smile, free from discomfort, with dental care products!</p>
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<figure class="wp-block-image size-medium"><a href="https://hitroop.com/wp-content/uploads/2022/03/20220227_170704-scaled.jpg"><img src="https://hitroop.com/wp-content/uploads/2022/03/20220227_170704-300x300.jpg" alt="Lane Four supports Procyon Wildlife with heated bedding and water bowls as a part of their Troop social impact" class="wp-image-96381"/></a><figcaption>Photo featuring Doris the porcupine!</figcaption></figure>



<figure class="wp-block-image size-medium"><a href="https://hitroop.com/wp-content/uploads/2022/03/Procyon.png"><img src="https://hitroop.com/wp-content/uploads/2022/03/Procyon-300x111.png" alt="" class="wp-image-96386"/></a></figure>
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<h3>Bedding, Bowls, and Beyond</h3>



<p>Every year, <a href="https://www.procyonwildlife.com/" target="_blank" rel="noreferrer noopener">Procyon Wildlife</a> looks after hundreds of orphaned and injured wild animals. They work to rescue, rehabilitate and safely release these animals back into the wild. While the chilly weather has most of us hauled up inside, these animals are native to Ontario and are accustomed to being outside. They just need a little extra help keeping themselves and their water warm this winter.</p>



<p>The team at Lane Four wanted to make sure these critters stay cozy through the cold months, and chose to support Procyon with heated bedding and water bowls.</p>
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<figure class="wp-block-image size-medium"><a href="https://hitroop.com/wp-content/uploads/2022/03/1_R5yfqMm-scaled.jpeg"><img src="https://hitroop.com/wp-content/uploads/2022/03/1_R5yfqMm-300x300.jpeg" alt="Home Trust supports Lumenus with a bed frame as a part of their Troop social impact" class="wp-image-96389"/></a></figure>



<figure class="wp-block-image size-medium"><a href="https://hitroop.com/wp-content/uploads/2022/03/Lumenus.png"><img src="https://hitroop.com/wp-content/uploads/2022/03/Lumenus-300x111.png" alt="Speech bubble with quote from Lumenus that reads &quot;This will give the opportunity for the youngest son to have proper sleep hygiene, so he can function well in school (it’s one of his main goals to do well).&quot;" class="wp-image-96387"/></a></figure>
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<h3>Big Boy Bedtime</h3>



<p>There are many big milestones that parents look forward to for their little ones. The first word, first step, and then their first night in their very own big kid bed. Troop was introduced to a single mom from the <a href="https://www.lumenus.ca/" target="_blank" rel="noreferrer noopener">Lumenus</a> community in Toronto who is raising a soon to be four-year-old son. Unfortunately, his toddler bed broke, so he’s been sharing mom’s bed. </p>



<p>The Home Trust team wanted to help him get into his very own big boy bed, and chose to support the family with a twin bed frame, mattress and a box frame. We hope they're both getting a good night’s rest!</p>
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<figure class="wp-block-image size-medium"><a href="https://hitroop.com/wp-content/uploads/2022/03/MCAN_Photo_Feb_2022-scaled.jpeg"><img src="https://hitroop.com/wp-content/uploads/2022/03/MCAN_Photo_Feb_2022-300x300.jpeg" alt="MCAN supports Jessie's Centre with desktop computers as a part of their Troop social impact" class="wp-image-96382"/></a></figure>



<figure class="wp-block-image size-medium"><a href="https://hitroop.com/wp-content/uploads/2022/03/feb-2022-speech-bubbles-impact-blog.png"><img src="https://hitroop.com/wp-content/uploads/2022/03/feb-2022-speech-bubbles-impact-blog-300x111.png" alt="Speech bubble with quote from Jessie's Centre that reads &quot;Awesome news! Thank you so much. Our mothers need these computers badly for their school and work. Thank you again for your support.&quot;" class="wp-image-96394"/></a></figure>
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<h3>Hitting the (Virtual) Books</h3>



<p>Managing school and parenting are individually challenging at the best of times. For young parents who’ve had to pause school to focus on parenting, the idea of balancing both, makes returning to school far too challenging. <a href="https://jessiescentre.org/" target="_blank" rel="noreferrer noopener">Jessie’s Centre</a> is working to support these parents by offering high school credit courses and childcare services together. That way parents can pursue their education knowing their little ones are well looked after.</p>



<p>Last month, our new friends at MCAN supported the student parents learning at Jessie’s Centre with two refurbished desktop computer as a part of their social impact with Troop. Time to hit those books!</p>
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<p class="has-text-align-center"><strong>Looking for ways to engage your team and make local social impact in your community?</strong> <a href="https://hitroop.com/contact-us/" target="_blank" rel="noreferrer noopener">Let's chat</a> about how to make that happen.</p>

February 2022 Troop Social Impact Highlights

<h2>This month's local Toronto impact ?</h2>



<p>It's the most wonderful time of the year... time to share the local impact our business partners and neighbours have had in Toronto and the GTA this November! From diapers to groceries, the Troop community has really come together to support neighbours in need this month. Without further ado, let's take a look at how a few of our neighbours &amp; business partners showed some love for their community...</p>



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<h3>Diapers Big and Small</h3>



<p>Being a new mom is not an easy job. The last thing you need on top of mom duty is baby doody, and the wrong diaper size. Having the right diaper means baby is comfortable and mom is protected from leaks or the dreaded ‘blowout.’ </p>



<p>Last month, the Method:CRM team decided to support two refugee moms at <a href="https://www.matthewhouse.ca/" target="_blank" rel="noreferrer noopener">Matthew House</a>, a mom with an eight-year-old and a two-year-old and a new mom expecting in December, with diapers and baby items. Thanks, team!</p>
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<figure class="wp-block-image size-full"><a href="https://hitroop.com/wp-content/uploads/2021/12/5ps-speech-bubble-1.png"><img src="https://hitroop.com/wp-content/uploads/2021/12/5ps-speech-bubble-1.png" alt="Speech bubble with text" class="wp-image-93944" /></a></figure>
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<h3>Sleeping Bags for Babies</h3>



<p>With the cool weather upon us, travelling with a little one in a stroller requires an extra layer of coziness.&nbsp; The community at <a href="https://pqwchc.org/programs-services/community-services-and-programs/pregnancy-and-parenting-programs/parkdale-parents-primary-prevention-program-5ps/" target="_blank" rel="noreferrer noopener">Parkdale Parents Primary Prevention Program</a> (5Ps) needed some help bundling up their babies in November!</p>



<p>Nest Wealth gave the new moms, some of whom are experiencing their first winter in Canada, at 5Ps a helping hand by fulfilling their need for stroller sleep sacks last month. May those babies travel as cozy as can be!</p>
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<h3>Hygiene Kits for Unhoused Neighbours</h3>



<p>Staying clean is important to maintaining good physical and mental health. Getting to take a hot shower is more than just a great feeling – it’s a positive way to start your day.</p>



<p>To support their unhoused neighbours at Seaton House, the Home Trust team voted to contribute personal hygiene products to 80 men, including body wash, shampoo, and deodorant. Now that's fresh!</p>
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<figure class="wp-block-image size-full"><a href="https://hitroop.com/wp-content/uploads/2021/12/Friends-of-ruby-speech-bubble-1.png"><img src="https://hitroop.com/wp-content/uploads/2021/12/Friends-of-ruby-speech-bubble-1.png" alt="Speech bubble with text" class="wp-image-93945" /></a></figure>
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<h3>Grocery Items for Youths</h3>



<p>There comes a time for everyone when the kitchen pantry starts looking a little bare.&nbsp;For many, the problem is easily solved with a trip to the shop, but for our food insecure neighbours, refilling the shelves can be a struggle.</p>



<p>That's why the Lane Four team chose to support under-housed LGBTQI2S youth at <a href="https://www.friendsofruby.ca/" target="_blank" rel="noreferrer noopener">Friends of Ruby</a> with groceries, including cereal, pasta, and juice in November!</p>
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<figure class="wp-block-image size-full"><a href="https://hitroop.com/wp-content/uploads/2021/12/Screen-Shot-2021-12-01-at-11.23.33-AM.png"><img src="https://hitroop.com/wp-content/uploads/2021/12/Screen-Shot-2021-12-01-at-11.23.33-AM.png" alt="Baby items Durham Children's Aid Foundation" class="wp-image-93927" /></a></figure>
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<h3>Holiday Joy for Tiny Hearts</h3>



<p><a href="https://durhamcaf.ca/" target="_blank" rel="noreferrer noopener">Durham Children’s Aid Foundation</a> has launched their annual Holiday Hope gift hamper program, which provides gift hampers to over 1000 local children and youths. These hampers contain age-specific gifts picked out specifically with babies in mind.&nbsp;</p>



<p>The team at Sorbara Group of Companies wanted to make sure that every young family has the baby essentials they need this holiday season, so they chose to support babies and kids living in vulnerable situations with gifts like blankets, books, and games.</p>
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<h3>Martial Arts Lessons for a Youth</h3>



<p><a href="https://lumenus.ca/" target="_blank" rel="noreferrer noopener">Lumenus</a> told us about one 12-year-old boy had a dream to continue the extracurricular activity that he fell in love with over the summer. Unfortunately, his mom is at home on disability and their finances are tight, so continuing with the classes hasn’t been possible.</p>



<p>His mom and Lumenus, a mental health, development and community services organization, believed that lessons would this will really help with his development and confidence. Thanks to the Well.ca Pharmacy team, this young man will be able to take 6-months of martial arts lessons - just like he deserves!</p>
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<figure class="wp-block-image size-large"><a href="https://hitroop.com/wp-content/uploads/2021/12/nov-impact-photos.png"><img src="https://hitroop.com/wp-content/uploads/2021/12/nov-impact-photos-1024x1024.png" alt="Baby car seat Jessie's Centre" class="wp-image-93934" /></a></figure>
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<h3>Car Seat for Mom On-the-Go</h3>



<p>School plus two babies equals one very busy mom. Factor in a job hunt and college aspirations and the workload increases exponentially. <a href="https://jessiescentre.org/" target="_blank" rel="noreferrer noopener">Jessie's Centre</a> introduced us to a young mom who is currently finishing highschool with hopes of applying to a program at a college for the winter term.</p>



<p>Thanks to the Troop neighbour community, this hard-working mom's need has been fulfilled, and we've helped mom keep her busy schedule rolling smoothly and take her little ones to see their family more often!</p>
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<h3>Sleeping Bags for Neighbours in Need</h3>



<p>The cold weather is settling in which means it’s time to pull out your long johns, don your chunky sweaters, and add another blanket to your bed. In other words: bundle up, folks!</p>



<p>The Troop neighbour community banded together to purchase 12 sleeping bags to support folks struggling with insecure housing and addiction at <a href="https://breakawaycs.ca/" target="_blank" rel="noreferrer noopener">Breakaway Community Services</a>. </p>
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<p class="has-text-align-center"><strong>Looking for ways to engage your team and give back to your community?</strong> <a href="https://hitroop.com/contact-us/" target="_blank" rel="noreferrer noopener">Let's chat</a> about how to make that happen.</p>

November 2021 Local Impact Highlights

10 Toronto Community-Driven Small Businesses to Support this Holiday Season

<p>What can you count on each and every day? We always look forward to a delicious hot cup of <a href="https://www.starbucks.ca/?gclid=CjwKCAjwvsqZBhAlEiwAqAHElXYuj21CakUY3MPHah3G2MtVJ54SW8ryXAQ05FXVabu6g1olmaUCbhoCvNgQAvD_BwE" target="_blank" rel="noreferrer noopener">Starbucks</a> coffee (our choice is the Pike roast), a slew of unopened work emails lined up before 9 am, and at least one lovely check-in call from mom every night before dinner (love ya, mom!).</p>



<p>Reliability is a wonderful thing. So here’s another to add to our list: the return on investment of Corporate Social Responsibility is tried and true. You might be thinking CSR programs are more of a gamble. What tangible proof is there that your business will benefit from a social impact program?</p>



<p>We're going to show you why your business can count on a huge ROI as you help improve the lives of your neighbours.</p>



<h3>Build trust with employees</h3>



<p><a href="https://www.edelman.com/trust/2022-trust-barometer/special-report-trust-workplace?utm_campaign=2022%20Trust%20Barometer&amp;utm_source=linkedin&amp;utm_medium=social&amp;utm_content=Trust%20in%20the%20Workplace%20Launch" target="_blank" rel="noreferrer noopener">Edelmen’s 2022 Trust Barometer</a> reports that “nearly 7 in 10 employees (69%, on average) believe that societal impact is a strong expectation or deal breaker when considering a job. Furthermore, job-seekers are more likely to work for companies that publicly support societal issues.”</p>



<p>According to Edelmen, today’s employees have a strong sense that the workplace is <em>the</em> place to address societal problems. If you want to hire and retain top talent, you need to prove that you are invested in making your local, national and global community a better place.</p>



<h3>Spark innovation at work</h3>



<p>When your biz runs a social impact program, employees take notice. Doing good creates trust <em>and</em> makes people feel good. The result: employees work harder and work happier.</p>



<p>This <a href="https://www.forbes.com/sites/forbesbusinesscouncil/2020/04/14/how-commitment-to-csr-improves-the-bottom-line/amp/" target="_blank" rel="noreferrer noopener">Forbes article</a> has the research to prove it. When employers invest in CSR, employees “perceive their leaders as more trustworthy. This trust leads to value and goal alignment [which] lowers the cost of labor as workforce productivity is higher and projects have a higher success rate.”</p>



<p>The way we see it, social impact programs, like <a href="https://hitroop.com/blog/what-the-heck-is-troop/" target="_blank" rel="noreferrer noopener">Troop</a>, create happy and innovative employees who work more efficiently to produce great results, which is good for your bottom line.</p>



<h3>Win over clients</h3>



<p>Your bottom line is also boosted by gaining more customers. Consider aligning your CSR program with your business goals – this way marketing becomes a slam dunk. Becoming actively involved in your community <a href="https://www.linkedin.com/pulse/how-measure-roi-csr-5-r-framework-katie-emick/" target="_blank" rel="noreferrer noopener">enhances your reputation</a>, helps you build meaningful relationships with your clients and ultimately grows your business.</p>



<p>Communication is key. Each month, Troop sends along a monthly custom impact report, so you have the details of how you helped your neighbours. You can easily repackage the message from Troop and post your news for clients on social media.</p>



<h3>Give back to stand out</h3>



<p>At the end of the day, you can absolutely rely on an excellent ROI of your social impact program. When you give back to your community you get: committed employees who do awesome work at a productive pace – along with the opportunity to tell a powerful story based on meaningful acts of giving to help you stand out in a competitive market.</p>



<p>Reliability really is so valuable (am I right, <a href="https://www.rogers.com/?ecid=PS_R0050_R_WIR_May_21_ALW_O1S6PD&amp;ecid=PS_R0050_R_WIR_Apr_20_ALW_R5SJQC&amp;s_kwcid=AL!5244!3!524582514475!e!!g!!rogers&amp;gclid=CjwKCAjw4c-ZBhAEEiwAZ105RRkPyrrSgGqvBjj7S0DNUMZ-oBvvKQbBw4AX4OU0QpQgTgf0YsYLghoCBTwQAvD_BwE&amp;gclsrc=aw.ds" target="_blank" rel="noreferrer noopener">Rogers</a>?). Remember, you can also rely on Troop to get your social impact program rolling. If you want to learn more about Troop’s program, check out this <a href="https://hitroop.com/blog/what-the-heck-is-troop/" target="_blank" rel="noreferrer noopener">blog post</a>. Want to chat? <a href="https://calendly.com/kelly-troop/demo?month=2022-09">Book a call</a> with us.</p>

3 reasons why giving back is worth it￼

<p>We've said it before, and we'll say it again: as well as being good for the soul, having a corporate giving&nbsp; program just makes good business sense!&nbsp;&nbsp;</p>



<p>Founder and CEO of <a href="https://www.method.me/" target="_blank" rel="noreferrer noopener">Method:CRM</a>, Paul Jackson, thinks so too. "Staff really want to work at a company  that connects with the community. For the company to best serve and maintain employees, it should  have some kind of connection with its community."  </p>



<p>The Method team has tried starting up a giving program on their own a couple of times, but it only really&nbsp; stuck once they joined Troop in 2021. Now, the Method team is making a tangible impact in their local&nbsp; community every single month!&nbsp;&nbsp;</p>



<h3>Stats:  </h3>



<p><strong>About this Trooper: </strong>Method:CRM offers a customer relationship management software for small and&nbsp; mid-sized businesses and is designed to strengthen operations and customer experience with&nbsp; automation.&nbsp;&nbsp;</p>



<p><strong>Troopers since: </strong>March 2021&nbsp;&nbsp;</p>



<p><strong>Employees: </strong>82&nbsp;&nbsp;</p>



<p><strong># of charitable needs fulfilled: </strong>20&nbsp;&nbsp;</p>



<p><strong>Stand out act of giving: </strong>Helped two families in Toronto who recently fled Afghanistan with sewing &nbsp;machines so they could save some money by making their clothes. Fabulous work, team!&nbsp;&nbsp;</p>



<h3>We asked, Method:CRM answered.&nbsp;&nbsp;</h3>



<p><strong>Q: Why do you think businesses should operate in a way that shows support for their local&nbsp; community?&nbsp;&nbsp;</strong></p>



<p><strong>A: </strong>During the pandemic, Paul saw businesses "stepping up" and supporting their communities. "It&nbsp; shifted my view to thinking that maybe businesses had a bigger role in general society than just taking&nbsp; care of shareholders. Businesses have a responsibility to their communities because, at times, we can&nbsp; move faster and be more decisive [than the government]."&nbsp;&nbsp;</p>



<p><strong>Q: What did "corporate social responsibility" look like for Method before Troop?&nbsp;&nbsp;</strong></p>



<p><strong>A: </strong>Method started a corporate giving program back in 2014. "We had staff saying they wanted to work&nbsp; for a company that was connected to the community. So, we established Method:Gives on a volunteer&nbsp; basis." But, after the initial rush of excitement, it soon "fizzled out." Paul says it "probably lasted 4 or 5&nbsp; months before it became hard for the volunteers to continue the program and do their day jobs."&nbsp;</p>



<p>They started up Method:Gives again when the team was "stuck at home" and "missed having some kind  of connection with the community," but the program met a similar fate as the first time around. That all  changed for the Method team in 2021, Paul says, when "we tried out Troop, and it just became easier to  sustain a way of connecting with the community and not letting it fizzle out this time. And so, we've been using it ever since."  </p>



<p><strong>Q: You spoke about your first two attempts to start up "Method:Gives" fizzling out after the initial&nbsp; excitement. What were some of the other challenges you experienced in delivering a program in this&nbsp; space?&nbsp;&nbsp;</strong></p>



<p><strong>A: </strong>"When we started Method:Gives up again [in 2020], we asked ourselves, ‘What are our guiding&nbsp; principles in this [program]?’ One was that we wanted to make sure we made an impact. Another was&nbsp; that we wanted to make it local so we could see, feel, and be part of something close to us."&nbsp;&nbsp;</p>



<p>However, those principles proved challenging to achieve by themselves. "We're in Toronto; there are&nbsp; lots of needs around us," but without connections, it was hard for the team to find them. Paul says that&nbsp; seeing their impact was tough, “if we donated to a big charity like Heart and Stroke Foundation.”&nbsp;</p>



<p><strong>Q: What are people on the Method team saying about Troop?&nbsp;&nbsp;</strong></p>



<p><strong>A: </strong>"We bring it up in our all-hands every month. There's always the "woop woop”s from the team - people enjoy learning about the need we fulfilled that month. It puts a smile on their faces, and [the&nbsp; program] really does engage everybody."&nbsp;&nbsp;</p>



<h3>Method: Connecting Employees to Community&nbsp;&nbsp;</h3>



<p>Turns out, Troop was exactly what Paul and the Method team needed to check all the boxes for a&nbsp; corporate giving program. "[Troop] has helped a lot with meeting our guiding principles. Local – big&nbsp; check. Impact – big check. Those are things Troop can offer that we couldn't do ourselves."&nbsp;&nbsp;</p>



<p>Like Paul says, Troop makes it super easy for small to mid-sized businesses to engage their employees  and make a real impact in local communities. Want to learn more about how Troop can help your  business? <a href="https://calendly.com/kelly-troop/demo">Let's chat</a>.</p>