Making Social Impact Easy for Small Businesses  

TORONTO, ON, May 5, 2020 - Troop, a tech-for-good startup that offers employee driven social impact solutions for businesses, announces the closing of a pre-seed investment round of $300,000.

Founded in 2019, Troop will use the new capital to further develop their software that drives community giving by connecting businesses and their employees with local needs.  With 50+ charity and nonprofit partners in the GTA, Troop aggregates tangible needs and allows employees to vote monthly on the local needs they want their business to fulfill.  The contribution is captured in a monthly Impact Report that is easily shared with staff and customers.

The round was led by Sand Hill North, a private investment firm that focuses on software solutions that make the world a better place, followed by several angel investors from the Toronto area, including former CEO and founder of HomeStars, Nancy Peterson. 

“It’s fantastic to have this support from our investors and to be in a position to grow what we started with Troop,” said Kelly Emery, founder and CEO of Troop.  “Customers and employees are demanding greater social responsibility from companies, but that’s tough for SMBs operating on minimal resources.  Troop offers a cost effective giving program that engages all employees.  Because it happens every month, the team develops a stronger understanding of the needs in their community and how they fit in.  When it’s this easy to do good, everyone wants to get involved.”

Ryan Henry, partner at Sand Hill North explains, “What we love about Troop is that every employee gets a say in how their organization is showing up to support the community they live and work in.  We are excited to get behind Troop and this unique technology solution that drives social engagement at a local level.”

The investment follows a successful pilot run in the Parkdale / Roncesvalles neighbourhoods where residents and businesses signed up to receive need notifications and fulfilled over $45,000 worth of tangible needs for 40 charity and non profit partners. 

ABOUT TROOP

Founded in 2019, Troop uses technology to facilitate local generosity. By partnering with charities and non-profits, Troop is creating innovative ways to engage businesses and neighbours to fulfill everyday needs in their community. Troop makes it super simple to do good. For more information, visit https://hitroop.com/press. 

ABOUT SAND HILL NORTH

Sand Hill North is a private investment firm focused on supporting companies leveraging technology to create solutions in the B2B space that will have a positive impact. Previous investments include Wisely, a fundraising solution for charities, and Silent Partner, a charity CRM solution provider. 

For more information, please contact: Ryan Henry, ryan.henry@sandhillnorth.vc