Troop Started a Year Ago – Is it Working?

Share on facebook
Share on whatsapp
Share on twitter
Share on email

It was a year ago this month that I started Troop.  The idea was simple.  I believed that if more neighbours knew about the needs in their area then they would be more willing to help.  I believed (and still do!) that more people want to help… not so much when they hear a knock at the door during dinner time, but on their own terms. 

So that became Troop.  A friendly heads up about a local need each week, vetted by registered charities and non-profits.  You decide if you’re willing and able to unleash your good that week.  If not, no worries, maybe next week.  

Has it worked?

With little to no marketing budget, 500+ neighbours have signed up and fulfilled over 60 local needs for 25 charities valued at $20K+.  We’ve pooled funds for a dishwasher, a freezer, a stroller, a mattress, a home starter kit, electronic devices, camping gear, baby gear, pet gear, Halloween costumes, birthday gifts, Christmas gifts and so much more.  Remember those jogging suits for survivors of human trafficking? Or the snowsuits for refugee babies?  Plus, loads of your slightly used items have found new homes – like that breast feeding chair for the soon-to-be-mom and newcomer to Canada.  

Troopers pool funds to purchase a dishwasher for The Toronto Rape Crisis Centre in August 2019.
Room for a child
Troopers pool funds to purchase two single mattress/boxspring sets to help Room For a Child give a bedroom makeover to a deserving family in October 2019.
Troopers donate slightly used kitchenware to restock the Arrabon House newly renovated kitchen in March 2020.

We might be small in numbers but our impact is big.  One of my charity contacts recently sent me this note: “We were so lucky that one day you contacted us.  You have made a difference for so many residents”.  She sent the note to me, but it’s meant for all of the amazing neighbours who have participated and contributed over the past year.

What’s next?

Going forward, I hope more neighbours like you will join in so we can fulfill more needs in more communities.  If there’s one thing this pandemic has proven, it’s that local compassion is real and thriving.  Leave no neighbour behind.

When we come out of this crisis, our local shelters, refugee homes, addiction centres and other charities will need our support more than ever. After doing this for so many months, I know that when the need is specific and shared with caring neighbours, we can met the needs of our most vulnerable community members together.

I also believe that for the local businesses who survive they will come out of this stronger and with a sense of responsibility to the neighbourhood that supported them in their time of need. These small businesses will operate with a much stronger sense of community at the forefront of their purpose. Troop will be here to help those businesses run local impact programs to drive their community support.

It’d be nothing without you!

And to all of the Troopers, for every email opened, every $1 pooled, every share and every like, thank you!  I hope you’re getting as much out of this as I am. 

Share on facebook
Share on whatsapp
Share on twitter
Share on email

Want to help us Unleash the Good?  Sign up to Troop today

Check out our related posts

man in jacket

When Everything Changed

It was February 2018, and I was running super late for an important pitch meeting for a big account. I was stressed and anxious about closing the deal. I parked in the underground lot and hightailed it up the stairs to the street for the short walk to work. As I looked up, I saw a disheveled man with an oversized jacket standing at the corner.

Read more »
shocked monkey

Is COVID-19 Actually A Good Thing?

COVID-19? A good thing? No. Hell no. But damn there is a seriously bright silver lining here and I hope I’m not the only one squinting. Devastation caused by the coronavirus has reached all corners of the world, but so has a level of compassion that we haven’t seen in decades, if ever.

Read more »

Invite & Earn

Signup to start sharing your link